About Us

Simfresh is backed by a wealth of experience in many facets of the businessĀ“s operations and is one of only a few privately owned such companies in Australia.

Liquid Promotional was originally started as a Corporate Department of Simfresh but now extends it’s Personalised wine services to the General public also.

Cork’s sole shareholder and Managing Director is Stephen Watts. Stephen has been involved in the wine industry in excess of 27 years. Initially on the retail side, a Manager of several Fine Wine Stores, progressing to group manager. The following 12 years were spent as part of a direct marketing wine company. In 1993 he was appointed G.M overseeing all aspects of wine club operations.

He is vastly experienced in direct marketing strategies and has a vast knowledge of the wine industry as a whole. Stephen is supported by a team of twelve experienced managers and staff who are highly trained and have many years experience in both the wine industry and customer services.

The size and management structure allows Cork to be responsive to all customer needs. Our administration Registered Office is located is Castle Hill NSW whilst our warehouse facilities are in the heart of the Barossa Valley, South Australia. Cork holds a Direct Sales Licence under the S.A Liquor Licensing ACT 1997. Our Licence number is 51400279. A.B.N 84 096 710 093.

Cork Pty Ltd was established in 2001. As well as ‘Liquid Promotional’ Cork currently owns and operates “The Wine Sellers” which has been established for some 20 years partially under its previous name “The Great Barossa Club”. Cork also owns and operates “Wine Aid” in a profit sharing arrangement with Catholic Mission.